Must My Wannabe Influencer Friend Cease Exploiting Me for Content?

One Side: One Friend's Perspective

At times she films me while I’m eating. It's jarring to spot myself on her social media – it feels like a jumpscare.

A close companion of 10 years, Marielle, labels herself the “content queen”. It’s fun for a bit, but it strains our relationship.

She is an extrovert, she feels the need to document everything all the time. When we eat out, she says, “The camera eats first,” and takes photos with bright lighting, which induces embarrassment. I don’t like it when strangers see her performing for the camera – I get vicarious awkwardness. Another annoyance is because the food gets cold.

She isn’t exactly an online personality yet, but Marielle is trying to be. She creates vlogs about living in our city, her daily routine, and her work as a stylist. The material is quality, credit where it's due, but I prefer not to be dragged into it. Sometimes she films me while I’m eating, or simply tagging along. Later, I appear on her Instagram later, and it comes like a jumpscare: I’ll have bare-faced, making a strange expression or photographed while eating. It feels invasive.

She also anticipates that I will to film her at inconvenient times. Often I’ll be talking to someone else, or we're simply hanging out in the street. I feel like our bond has turned into me serving as her free crew. She has the means to hire someone if she wanted high-quality content. Upon mentioning my discomfort about the situation, she dismissed it. She’s taken me to several industry functions, which were appreciated, but that doesn’t make up for all the energy I invest assisting her make content.

I’m grateful that Marielle has supported me with my design career, but I don’t want our connection to become merely a tally of exchanges. I don't believe she's insincere or dishonest, but at times I feel that if recording starts, we will begin acting in a way that presents a favorable image for her channel.

Her directive is, “OK, look happy!” and film me smiling with someone. It’s so silly. It's crucial her to understand that our 10-year friendship still has boundaries. I enjoy spending time with her, but I also desire to enjoy it without being filmed, altered, or shared for an audience. I am not a prop for her online persona.

The Other Side: Marielle

I want Beth to see that the creations we produce together can get us a foot in the door.

I am passionate about creating videos. It's more than a hobby; it's integral to who I am. Creating videos and documenting experiences online enables me to show my personality and connect with people in novel forms.

I don’t see myself as a full influencer yet, but it's savvy to generate income from your passions. I admire people on TikTok who pull off that style of casual, DIY film-making.

Content creation is my version of engaging with life: observing the details, posting them with an audience that appreciates the art behind it. I never intend to make my friend uneasy. Taking her to professional gatherings was my way of sharing opportunities, giving her a opportunity to experience exclusive moments that could benefit her career in design too. That isn't blackmail, it's simply being pragmatic.

I’d still take her to such functions even if she didn’t help me, but I desire her to see what the content we make together can get us: an opening. I know not all people likes being on camera, but often spontaneity is what makes content authentic. Being recorded occasionally is an inherent aspect of being my companion. I would delete anything she asked, but she has never asked yet.

I don't demand anybody to be my personal filmmaker, but companions help each other in minor capacities. My assumption was filming a clip now and then would be enjoyable for Beth. Innovation flourishes in collaboration, and having Beth around makes projects lively and enjoyable. I don't compel her to take part in anything, and I would never intentionally embarrass her. But creating content jointly sometimes is part of how I record our time together.

I cherish Beth’s friendship deeply and don’t want making videos to drive a wedge between us. I’m willing to compromise: like asking before recording, and avoiding angles that might make her self-conscious.

This isn’t about power, it’s about sharing my world while still considering hers. Obviously content creation is not a substitute for real connection: it's merely part of how I live my life and I desire her to be involved in a way that’s agreeable for both of us.

Outside Perspectives: Reader Opinions

Should Marielle stop recording herself and her friend when they are out together?

There’s nothing more uncomfortable than having a friend point a camera at you. I understand that it’s Marielle’s passion, but I don’t make friends come to my work. Perhaps she can find like-minded creators to create content with. Given the dark, looming future of technology, personal relationships are the only thing we have – cherish them!
A respondent, 25

When pursuing something as a career, it's unfair to expect your friends for help every time, even if they have helped previously. If Marielle loves creating, that doesn't imply everyone around her is willing material. She must to honor Beth’s personal space.
Another reader, 26

Marielle might love producing videos and showing off her life online, but it’s not for everyone. It was kind she has helped Beth’s career, but she must to listen to what her friend desires.
A commenter, 27

It seems like you value each other, so cling to that and ensure it’s the priority in your relationship. Create some real memories, where genuine feelings are stored, not online archives. In fact, public figures who seem to reveal their worlds actually have more secrecy than it seems.
One opinion, 53

She seems to be not fully engaged nor genuine when they're together – she's on the job. Both seem confused as to where the line is. The solution is not found in trying to change one another, but in each establishing clear boundaries around what is comfortable to them and determining if there is an mutually agreeable middle ground.
Barbara, 71

Now You Be the Judge

In an online poll: has she been exploiting their bond?

Robert Rodriguez
Robert Rodriguez

A tech journalist with over a decade of experience covering UK digital trends and consumer electronics.